Marketing Lead, US Market (m/f/d)

Berlin - Marketing

Company Intro & Mission

 

As one of the most successful and fast-growing FinTech startup companies in Europe, we are currently experiencing exciting growth and development. We are revolutionising the way people file their taxes; helping them to save money, time and stress by putting a personalised digital tax consultant into the palm of their hands. Our user-friendly Taxfix App enables people to file their tax declaration within 22 minutes on average, without any prior tax knowledge or the complicated forms associated with it.

 

Our offices in Berlin and Madrid are home to a diverse team of 200+ people who come from more than 40 nations around the world!

 

Marketing Lead, US Market (m/w/d), this is your challenge

 

With the business going through a period of immense success and growth the company is scaling up and expanding to new frontiers. Driving this expansion into the US Market would be a US Marketing Lead (m/f/d) that we would like to add to our team. 

 

Your responsibilities

  • Responsible for development and implementation of 360 marketing strategy for expansion into the US market
  • Responsible for market P&L adhering strictly to determined KPI targets
  • Work closely with Brand team on finding the right messaging for right segments based on external data and market research
  • Reporting to Head of Marketing, work closely with Performance Marketing, Brand, CRM and BI/Data teams to ensure flawless execution and optimisation of set strategy
  • Work closely with Product Lead and Tax Experts for the US Market on the development of market entry strategy

We’re a fit if you bring these qualities with you

  • 7+ years experience in digital marketing, both mobile and desktop, working in or on US market 
  • In-depth understanding of digital performance marketing channels 
  • Experience with Brand marketing and offline channels
  • Experience with market research and strategy development
  • In-depth knowledge of the US media landscape
  • Not afraid to get “hands dirty” digging deeper into the problem
  • Fluent in English

What’s in it for you?

 

Of course, we offer you all the perks you would expect from a tech startup that you can check out here. Additionally this role also offers:

  • Be supported in your personal and professional development by an experienced team.
  • Opportunity to take leadership from day one.
  • Get relocation and visa support
  • A beautiful office located near to Alexanderplatz.

 

 

At Taxfix, we don’t just accept diversity, we celebrate it! We’re proudly committed to equal employment opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability or place of origin. We care about one another at Taxfix and are grateful for each person’s individual contribution to our overall identity, purpose, and goals.