(Senior) CRM Data Analyst

Berlin - Data & Insights

Our story:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Berlin and Madrid, Team Taxfix is a compassionate group of solution-finders. We speak our minds openly, and with 500+ professionals from 45+ different nationalities, we're rich in ideas and voices. In four years, we've raised over 300 million euros in funding and helped people reclaim more than one billion euros. 

Your challenge:

As a Senior Data Analyst - Lifecycle & CRM you will collaborate closely together with the Lifecycle & CRM Marketing team and act as their embedded Data Analyst. Together with the team you will aim to provide actionable insights and foster a data driven way of working and decision making. You will drive our experimentation and A/B Testing forward by setting best practices and standards to enable our Lifecycle & CRM Marketing team to generate learnings. You will also create better customer understanding by segmentation or deep-dive analysis, e.g. around retention or LTV.

Your team:

You will be working as part of our Marketing Data Analytics team, which is part of our Data Organisation.

The Data Team enables everyone in the organisation to make data-informed decisions and drive business growth. We’re committed to data democratisation, scalability, and actionable insights. With a team of Data Analysts ranging from Growth Analytics to Operations, Finance and Product Analytics, BI and DWH Developers and Machine Learning Engineers, we’re building tools and methodologies for data discoverability, accessibility, and reliability.

By using Braze, Snowflake, Python, Airflow, dbt, Looker, Metabase, Notebooks, Segment, Adjust, Funnel, Voucherify and many more, we’re able to reach our ambitious goals.

Our team members possess a unique combination of technical skills, business understanding, and healthy communication. We can rely on each other to deliver our best and are committed to personal development via knowledge sharing, through mentoring and innovation days.


Your responsibilities:

  • Drive Lifecycle & CRM marketing optimisation through data-informed insights and recommendations
  • Create and implement KPIs/frameworks to optimise campaigns and lifecycle marketing
  • Building segmentation and providing insights regarding users behavior
  • Enable your team with access to data by providing dashboards and analysis
  • Own Lifecycle & CRM Analytics best practices and standards
  • Conduct experiments (mostly A/B tests) and campaign analysis
  • Conduct ad-hoc and diagnostic analysis to answer specific business questions
  • Educate your stakeholders on the usage of data and help them to become more data fluent.
  • Build models to increase our customer understanding (e.g. Churn propensity model)


Your profile:

  • 3+ years of analytical experience, ideally in CRM Analytics.
  • Knowledge of CRM and Campaign Analytics
  • Proficiency in SQL including at least a basic understanding of ETL and DWH data modeling
  • Experience in Python (or R) including packages such as Pandas, NumPy, Scikit-learn, Statsmodels, etc
  • Data Visualization and Reporting expertise (Looker, Tableau, PowerBI, Metabase, …)
  • Excellent experimentation skills with a focus on A/B testing
  • Good statistical and modeling skills (Segmentation, Propensity Modeling)
  • Ability to be a business partner, good communication and storytelling skills, strategic and business thinking and the willingness to integrate yourself into a mission team
  • Collaborative, open and has a flexible mindset with critical thinking
  • Proven practice of being able to make impact on CRM & Lifecycle Marketing using data
  • Experience in a B2C organisation


Why Taxfix?

  • Get to make an impact on thousands of people’s lives every day.
  • Be paid a competitive salary with stock options.
  • Benefit from home office opportunities and flexible working hours.
  • Have the option to take German language courses.
  • Be supported to grow and take leadership from day one.
  • Work with the best and learn from other competent and brilliant people.
  • Have the option to bring your best buddy to work. We love dogs!

Excited? So are we. Learn more about Team Taxfix on our blog and get a glimpse of our culture below:

At Taxfix, we don't just accept diversity—we celebrate it. We're proudly committed to equal employment opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. We cherish each person's individual contribution to our overall identity, purpose, and goals. Join us!