Head of Brand Research (d/f/m)

Berlin - Brand

Our story:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Berlin and Madrid, Team Taxfix is a compassionate group of solution-finders. We speak our minds openly, and with 500+ professionals from 45+ different nationalities, we're rich in ideas and voices. In five years, we've raised over 300 million euros in funding and helped people reclaim more than one billion euros.

Your challenge: 

As our Head of Brand Research (d/f/m) you will deliver insightful, timely customer research that enables brand, marketing, or product teams globally to optimise the products and services, inform go-to-market strategy, and advise brand positioning in order to deliver above-market growth.


Your responsibilities:

  • Lead all brand research, actively identifying target segment behaviours and knowledge gaps and proposing solutions to support brand decisions globally.
  • Define our research partner and tool set-up, in line with strategic priorities.
  • Act as point of contact for all external research projects including scoping, negotiation and implementation.
  • Manage the brand tracker, pitching providers, establishing the right cadence and depth of data, reporting on progress and recommendations in terms of brand awareness and consideration.
  • Run creative analyses yourself and derive recommendations and action plans for brand teams.
  • Collaborate with UX research to build shared market research repositories and dashboards to ensure the data is used actively throughout the business.
  • Actively participate in strategy sessions to ensure the “voice of the customer” is represented in our thinking.

Your profile:

  • You are experienced in Customer Insights, Brand Insights and Business Intelligence with a proven track record.
  • Strongly anchored in setting up and running quantitative market research projects using a variety of different methodologies.
  • Confident in challenging and asking the right questions before and during launching a project.
  • Adept at the workings of digital brands and their specific challenges.
  • Able to grasp the bigger picture - you can combine unconventional and strategic thinking.
  • A strong team player who enjoys the exchange with various stakeholders such as teams from within Brand and Communication as well as GTM.
  • Fluent in English. Proficiency in German will be a strong plus.

Why Taxfix?

  • A chance to do meaningful, people-centric work with an international team of passionate professionals.
  • Holistic wellbeing with free mental health coaching sessions, yoga, and a discounted membership to Urban Sports Club.
  • A monthly allowance to spend on home support services, including childcare, housekeeping, pet sitting, tutoring, and elderly care.
  • Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
  • Dedicated relocation and visa support for those that need it.
  • 30 annual vacation days and flexible working hours.
  • Full trust to take ownership of your work in a flat hierarchy where feedback is encouraged and expected.
  • A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.
  • Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.
  • Have a four-legged friend in your life? We’re happy to have dogs join us in the office.

Excited? So are we. Learn more about
Team Taxfix on our blog and get a glimpse of our culture below:


At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.

Not sure if you meet all the requirements for this role? Please apply anyways. You might bring something special to the team that we hadn't previously considered.