A cookie is a small string of text that a website or online service stores on a user’s browser, which enables the site to remember things about the user. First-party cookies are set by (or on behalf of) us on our site. Third-party cookies are set by other companies whose functionality is embedded into our site (e.g. google.com). Generally, third-party cookies are set by our partners to help us analyze and improve our Services or for marketing purposes. We use both persistent cookies and session cookies. Session cookies are temporary cookies stored on your device while you visit our site, and they expire at the end of a browser session (normally when a user exits their browser). Persistent cookies have a longer lifespan - they expire on a set expiration date, or when they are deleted manually.
A pixel is a one-pixel transparent image embedded on a webpage or message typically used to track whether that webpage or message was accessed or opened. Upon firing, a pixel logs a visit to the current page or message and may read or set cookies. We use pixels to learn more about your interactions with our email or web content, such as whether you interacted with our ads.
Tracking URLs are custom generated links that help us understand where the traffic to our webpages comes from.
Similar to cookies, local storage enables a website or application to store information locally on your device. Local storage may be used to improve your experience by enabling features, remembering your preferences and speeding up site functionality.