1. Personal data that Taxfix shares with our marketing partners

We will share the following personal data with our marketing partners:

• event name
• event time
• event_ID
• user_ID
• gclid
• conversion_data_time
• order_id
• event_source_url
• action_source
• Custom Data:
  • em: hashed Email address
  • fbc: Click ID
  • hashed location (zip code, city, state)
  • fn: First Name — Hashed
  • ct: City — Hashed
  • st: State — Hashed
  • zp: Zip Code — Hashed
  • IP address – Hashed
  • Phone number – Hashed
• Mobile Ad ID
• Firebase App Instance ID
• Singular ID
• Payment and revenue values

2. Marketing Partners

On the basis of your consent (Art. 6(1)(a) GDPR), we transfer the personal data listed above to the marketing partners set out below. The transfer takes place for the following purposes:

• Measurement and analysis of the effectiveness of our advertising campaigns (attribution) Optimisation and delivery of our advertising campaigns on third-party advertising platforms
• Generation of Lifetime Value (LTV) predictions to steer our marketing activities more efficiently

Some recipients are located outside the European Economic Area (in particular in the USA). Such transfers take place on the basis of appropriate safeguards under Art. 46 GDPR (in particular Standard Contractual Clauses) and, where applicable, an adequacy decision (EU-US Data Privacy Framework).

You may withdraw your consent at any time with effect for the future, without affecting the lawfulness of processing carried out before the withdrawal. 

The following marketing partners are involved:

• Meta Platforms (Facebook) Ireland Limited
• Google Ireland Limited
• Netflix Inc.
• Churney ApS (provider of a predictive analytics service that uses the data listed above to generate Lifetime Value (LTV) predictions. The resulting signals are used to optimise our marketing campaigns delivered via the advertising networks listed above)